Streaming Views Up 72%, CTV and vMVPDs Show Big Gains: Conviva
The world is streaming a lot more video than it was only a year ago. Conviva's State of the Streaming TV Industry 报告 for Q1 2019 is out, and it finds global viewership up 72.以4%的速度增长. It also notes that the rate of growth has sped up, with viewing hours increasing 49% faster than they did in Q1 2018.
Those increases are happening because of the success of living room streaming. While all video streaming is increasing, it's growing the fastest on connected TVs. CTV viewing increased 74.同比增长3%，包括56.1% of all streamed video viewing. People are happy with the quality of CTV streaming, 报告ing 60.减少1%的缓冲，42.7% fewer video start failures, and 20.6% better picture quality.
Viewers spend most of their streaming time with video on-demand (VOD) services. 这些数是62.8% of all video streaming, up from 61.前一年4%.
While their share of the overall market is still small, Conviva sees strong growth for virtual multichannel video programming distributors (vMVPDs). Here, viewership is up 107.7%, while other services averaged 59.6%的增长. vMVPDs also outpace the competition in video quality metrics.
"vMVPDs offer viewers a streaming TV experience that most closely resembles traditional cable or satellite TV,比尔·德马斯说, Conviva的首席执行官. "U.S. vMVPDs continue to improve the overall experience for viewers, outperforming other streaming services, delivering the lowest buffering, highest picture quality, and fewest video start failures."
Conviva's data comes from proprietary sensor technology embedded in 3 billion video applications. For more, download the full Q1 2019 报告. For more results, download the "State of the Streaming TV Industry" 报告.
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