“Roku在第四季度和全年都出现了亏损, 但与去年同期相比，他们的亏损减少了一半, so it was an improvement of 58%,他说. "Their revenues were up, 他们 signed up a tremendous amount of new activations, which differs from a monthly active user for a FAST channel. 在家庭中激活意味着有人打开了Roku电视机，所以这是一个令人印象深刻的数字. They got into the devices business differently, 在很大程度上, 在去年年初，他们有了自己的联网电视, it seems to be working incredibly well for them."
他指出，Roku的设备销售额约占其总收入的三分之一, 他说，从广告的角度来看，他们下半年的表现也很好, 这可能表明广告经济在CTV和数字视频领域正在反弹.
然而, 因为Roku的市场主要局限于北美和拉丁美洲, compared to the much wider scope of their competitors, “Expansion really has to come in the US, 如果他们不能继续征服这个市场，同时提高他们的底线, 他们的份额将受到美国企业历史上一些最大公司的攻击,他说, 考虑到亚马逊和谷歌等公司在CTV领域的直接竞争, along with the recent announcement that 沃尔玛 可能会买 Vizio. “我认为这为该领域提供了另一个巨大的潜在竞争对手，这可能解释了他们的一些市场表现.”
Comcast might be looking good, but it's complicated
While Comcast had a good quarter relative to the whole, their net income reveals some interesting issues. Shapiro said that while their net income rose by 7.8%, much of that was driven by the write-down of their 天空 收购. 他说，正因为如此，他们调整后的净收入仅在2%的范围内.
“What you see is Comcast's major issue,他说. “Now, their entertainment division is doing okay, 孔雀 is cutting its losses and increasing its subscribers, 但真正的问题在于康卡斯特的核心业务本身, the total customer base for Comcast is down year on year. Their video subscriptions shed 13% last year, 这是巨大的, 但至关重要的是, broadband homes shrank in 2023 for Comcast. 他们的收入持平，他们的净收入也没有以你希望看到的速度增长.”
然而，夏皮罗指出，康卡斯特仍然拥有巨大的优势. “They have 30 million broadband homes in the US, the most valuable homes in most of the media ecosystem. 其次, 一年前, 他们围绕Xumo平台与Charter成立了一家合资企业, 而且，这看起来确实是另一个争夺联网电视这块蛋糕的竞争者.”
另外, 夏皮罗表示，康卡斯特和Charter是美国增长最快的两家移动运营商. “他们正在重新构建三网合一的格局，过去30年来，这种格局正在迅速瓦解家庭对媒体和娱乐的保护. 他们正在重建, 用手机取代电话，用流媒体电视捆绑服务取代付费电视生态系统. Xumo和移动承诺了康卡斯特和Charter都迫切需要的新型三网融合.”
Charter’s Pyrrhic victory over Disney
Shapiro said that while Charter may have fought a massive yet ultimately victorious battle with Disney 去年年底，这一努力的代价可能弊大于利.
“光谱电缆查特公司旗下的所有迪士尼频道都关闭了，包括 ESPN 在美国网球公开赛期间, 棒球赛季, the start of football season, college football season,他说. “Charter won this battle. 我认为可以肯定的是，作为商业付费电视业务中最重要的视频提供商之一，他们拿出了他们需要的东西来继续关注视频业务. 另一方面, it really hurt their subscriber numbers, their overall business is facing some major headwinds. 去年上半年，宽带家庭数量一直在增长, then they hit a wall, 他们, 像康卡斯特, 难道现在不是经济放缓，而是宽带家庭流失的开始.”
夏皮罗的图表(“Charter: 2023财年”)显示了Charter摇摇欲坠的地位，以及它需要维持不断增长的移动业务以抵消其他问题的脆弱性. “你可以看到他们的客户房屋总数今年下降了, their video homes are falling, 没有康卡斯特那么快, 但是急剧下降,他说. “然后你可以看到他们的移动业务像杂草一样成长，并且在留住国内客户和保留新注册用户方面取得了令人难以置信的成功, 但他们不仅需要这项业务继续增长，还需要真正围绕Xumo业务来帮助他们实现盈利, which was not a good story for the full year 2023. They're at a 52-week low in market capitalization, 我认为 this chart pretty much explains why that is.”
Stay tuned for Part Two of our highlights from Evan Shapiro's 流媒体 Connect keynote presentation.
观看二月流媒体连接的完整会议 在这里.
We'll be back in person for 纽约流媒体 on May 20-22, 2024, with Evan Shapiro hosting and presenting his closing keynote, "Next Is Now: The State Of The 流媒体 Industry." 点击这里 to see the full program and to register.
All infographics courtesy of ESHAP.